about ettie
ETTIE was born from a single word: petite.
but we switched the T, and we took away the P.
petite was never the whole story. you are not just petite. you are Perfect.
and ETTIE — a British girl's name that means Star.
the Perfect we chose to see, and the Star you were always meant to be.
"in the world of ETTIE, every girl is the perfect star."
why ettie
for the longest time, finding petite clothing that actually fit and held up felt impossible.
the fit was always off, the quality was terrible, the safety standards? not even met.
we pay the same money. we deserve to look good, feel good in what we wear.
the fashion industry just kept ignoring us. so i thought: if they're not going to do it, i will.
i started from scratch — studying petite proportions head to toe. running from show to show, hunting down fabric mills. failing, fixing, failing again.
all for one thing:
"no petite woman ever has to settle again."
my standard for making pants?
"if i'd wear it every single day, that's the standard."
i started this dream alone in my own little home. building something from nothing is hard —
but I know i'm not doing it alone anymore. i have you.
the garments are ready. I hope they stay with you for a long, long time. XX!
our standards
- the real fit for real petite
- 100% BOSSA turkish cotton with Oeko-Tex Standard 100 certified
- no polyester, no nylon, no acrylic
- low-impact dyes and skin friendly finish
- SWISS RIRI zipper. UK COATS threads
- ethically made with trusted partners
our promise
we don't shrink clothes to fit you. we build them for your proportions, your posture, your presence.
you were the standard all along.
thank you for growing with us.